The idea of cool is one that we’ve been chasing since forever, and it’s probably not going to stop any time soon. Advertisers, marketers and all businesses thrive and deliver based on what we deem ‘cool.’ There are actually real jobs out there entitled, Cool Hunters. I’m serious, Google it.
But what is cool? I honestly have no idea anymore.
In middle school, ‘cool’ was simple. Cool was wearing Abercrombie and Juicy Couture. In high school, cool was drinking with the older kids and getting away with it. In college, maybe ‘cool’ is Greek life, or sports or whatever. What is it now in this strange and uncharted territory that is also known as Adulthood? All I know is, it’s no longer black and white.
The idea of cool is something I don’t think I can figure out. It seems to always be what’s “trending” but if being cool means being apart of what’s trending, then I want nothing to do with it. Most of the time, what’s trending isn’t necessarily good.
Let’s take a closer look here, shall we?
What’s popular on Instagram? Naked bodies, and mostly people exploiting themselves. What’s popular on Twitter? People participating in degrading conversations regarding gender and sexuality. What’s popular on TV? People who couldn’t tell you what’s going on in Syria, Europe or even in their own backyards.
This is not to say that all social media platforms are completely made up of the above. With every rule comes an exception and undoubtedly, there are a ton of awesome people/brands/ideas that exist. My point here is that it can sometimes seem like the negatives or most superficial things in life are deemed the “coolest.” This is where we get led way off track.
Many of the ideas and people I’m referring to reinforce the idea that being hot, overly-sexual, rude, racist, sexist, rich and so on, is the only way to identify or appear as cool. Perhaps ‘cool’ is what the majority are following.
I think many of us (or at least I’m hoping) are at the point in our lives where being cool actually seems like it takes way too much effort, and comes with very little benefits besides an obscene amount of likes/followers. So, I will happily sit this one out and pass. If being completely superficial and ignorant is what most people think is awesome, I want nothing to do with it. (Unfortunately, my high school self would have jumped on this superficial train faster than you can say BAE).
But times have changed, and so have I. SO here’s why I don’t care about being cool; I’d rather be real:
I may not be able to win Miss America, but I’m funny as hell.
I may not know the hottest clubs but at least I can tell you what’s going on in the Middle East
I may not have the best reputation but at least I speak my mind
I may not be filthy rich but at least I’m happy
I may not have the “hottest” body but I can teach you something new about the world
I may not have a table at that club, but at least my friends actually like me
You may have unlimited access to your parent’s funds, but I know the value of hard work
You may have more “likes” on your Instagram picture, but I enjoyed my time instead of photographing it
You may make people laugh with sexist and racial slurs, but you really must hate yourself
Your parents may have pulled strings for your job, but I earned mine the hard way
You may have more “followers” but I have more fun
If you base your whole life around what is or isn’t cool, are you actually living it? It would seem that you’re just becoming another statistic, another like, follow, and retweet.
Wouldn’t you rather actually do whatever you enjoyed instead of feeling the need to brag about it? Chasing the idea of “cool” is how we lose ourselves and stop being real.